Robert came to us needing to sell his investment property in Baldwin Park. At the time no one knew or expected we would be dealing with a pandemic. Let alone a stay-at-home order.
This wasn't the first time Robert tried selling his investment. Back in 2019 he tried selling for less money, at $444,900.
Except for the photos, lack of video, and marketing did not do the Townhouse justice.
It did not highlight and make his home shine as it deserved. After it didn't sell, he took it off the market.
As we entered 2020, Robert decided it was time to sell again, except this time he wanted to do it right.
He contacted us and we helped create a plan.
What we did not anticipate, neither did the entire world, was that we were about to deal with a pandemic many of us have never dealt with.
Before we could get the home listed, COVID began to spread and cause uncertainty. Most people did not want to have unnecessary contact with others.
Robert's townhouse was tenant-occupied and now we ran into a new problem.
We had to find a solution to not only help Robert sell his home but deal with COVID without causing conflict or making the tenant feel uneasy with the situation.
The tenants were rightfully concerned about having multiple strangers entering their home during the beginning of the pandemic, as were we and the seller.
We did a walkthrough and discussed having the home ready for photos/video with the tenants. We set guidelines and expectations so that we wouldn't disturb them.
We found a solution.
And as a small token of appreciation, we also sent the tenants a gift.
We pre-marketing his home extensively to generate buzz like a movie trailer.
Using professional photography, HD video, 3D Virtual tours and the power of digital (social media, email, an attractive website page & much more). All to generate interest and excitement for the home before listing it.
This way we wouldn't need to have tons of people walking in & out of the home.
After having it on the market for only one day and with the COVID19 situation getting worse, we decided to take it off the market.
We only had one in-person showing; however, due to our extensive marketing efforts and by positioning the home perfectly, we still received multiple offers for the home and just closed this week.
Sold at $465,000. (Over $20,000 more than it was listed the first time!)
Our seller was extremely happy as you can see from the review below, the buyer is thrilled to have the home of their dreams, and the tenants were extremely appreciative for how our team handled a difficult situation.
"I'm based in California so all my trust had to be with Christina and the team in Orlando, and they excelled and sold the property within days during a very difficult time of COVID. If I had another property to sell, she would be my first call." 💙